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PBTrendz — India's Trends in Entertainment, Food, Fashion & Sports

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An Indian family crowded around a large television watching a floodlit cricket match at night

India Is Making Fewer Shows Than It Has Since 2020. Cricket Is Why.

Amit Narang
An Indian family crowded around a large television watching a floodlit cricket match at night

India Is Making Fewer Shows Than It Has Since 2020. Cricket Is Why.

BYAmit Narang
An animated crowd spilling out of a regional Indian cinema foyer into warm evening light

Marathi Cinema Doubled Its Best Year in Six Months. Two Films Did 77%

Vikram Yadav
Rows of recliner seats in a large Indian multiplex with scattered clusters of people and many empty seats

India’s Box Office Just Had Its Best Half-Year Ever. Thirteen Films Carried It.

Sneha Arora
Hundreds of faces lit by the projector beam in a full Indian single-screen cinema

₹4,000 Crore, 59,000 Screens, 50 Languages: The Scale of Ramayana Has No Precedent

Saloni Sharma
A vast night crowd with raised arms and phone lights facing a distant lit stage in an Indian stadium

India’s Concert Economy Is Worth ₹13,000 Crore. Its Venues Are Not.

Amit Narang

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IFTA 2026 people’s choice awards — voting open
The ‘Shehnai’ Remix Trend: Why Classical Instruments are the Hottest Sound in Hip Hop

The ‘Shehnai’ Remix Trend: Why Classical Instruments are the Hottest Sound in Hip

BYSaloni Sharma
The Legacy of Lata Mangeshkar and Asha Bhosle: How New Artists are Keeping the Melody Alive

The Legacy of Lata Mangeshkar and Asha Bhosle: How New Artists are Keeping

BYRohan Jain
The ‘Sufi’ Revival: How Qawwali and Mystic Music are Finding a New Gen Z Audience

The ‘Sufi’ Revival: How Qawwali and Mystic Music are Finding a New Gen

BYRitu Chadha

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Entertainment

An Indian family crowded around a large television watching a floodlit cricket match at night

India Is Making Fewer Shows Than It Has Since 2020. Cricket Is Why.

BYAmit Narang
An animated crowd spilling out of a regional Indian cinema foyer into warm evening light

Marathi Cinema Doubled Its Best Year in Six Months. Two Films Did 77% of It.

BYVikram Yadav
Rows of recliner seats in a large Indian multiplex with scattered clusters of people and many empty seats

India’s Box Office Just Had Its Best Half-Year Ever. Thirteen Films Carried It.

BYSneha Arora
Hundreds of faces lit by the projector beam in a full Indian single-screen cinema

₹4,000 Crore, 59,000 Screens, 50 Languages: The Scale of Ramayana Has No Precedent

BYSaloni Sharma
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IFTA 2026 people’s choice awards — voting open

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Hindsight

Men of different ages watch a Hindi news debate at a tea stall at night, reacting differently to the screen

Which Hindi News Channel Does India Trust Most? Aaj Tak — But Not Everywhere

BYAnanya Garg

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An Indian family watches a reality show at night: an older woman absorbed, a woman smiling, a younger man on his phone

India Rates Its Reality TV 5.0 Out of 10 — and 25–34s Rate It Worst

BYKaran Dutta

3

A woman reads the label on a jar in an Indian general store while a younger shopper walks away holding a bottle

India Rates Patanjali 5.2 Out of 10 — and Midlife Rates It Highest

BYNeha Mittal

4

A rider on a scooter watches the fuel nozzle as an attendant fills his tank at a crowded petrol pump at sunrise

4.2 Out of 10: How India Rates the Government on Petrol Prices

BYPriya Sahay

5

A young woman sits alone on her bed at dusk while friends talk on a lit terrace outside her window

Why India Thinks People Get Depressed — and How the Answer Changes With Age

BYRitu Chadha
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IFTA 2026 people’s choice awards — voting open

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Hindsight polling studies from PolBol Polls with OTP-verified respondents

Food

Dal, rice, roti, curd and a vegetable sabzi on a steel plate on a wooden table

India Doesn’t Have a Protein Deficiency. It Has a Protein Quality Problem.

BYRitu Chadha
The ‘Keto Roti’ Lie: Why Your ‘Healthy’ Chapati Is Actually Sabotaging You

The ‘Keto Roti’ Lie: Why Your ‘Healthy’ Chapati Is Actually Sabotaging You

BYAmit Narang
The ‘Biryani Betrayal’: Why Hyderabad’s Secret 200-Year-Old Recipe Just Leaked

The ‘Biryani Betrayal’: Why Hyderabad’s Secret 200-Year-Old Recipe Just Leaked

BYVikram Yadav
‘Sleepy Girl’ Meal Prep: 10-Minute Sunday Hacks for Lazy Gen Z

 ‘Sleepy Girl’ Meal Prep: 10-Minute Sunday Hacks for Lazy Gen Z

BYSneha Arora
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IFTA 2026 people’s choice awards — voting open

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Hindsight polling studies from PolBol Polls with OTP-verified respondents

Awards

Indian Film & Television Awards
Indian Food & Beverage Awards
Indian Fashion & Lifestyle Awards
Indian Fitness Awards
National Sports Awards
IFTA
IFBA
IFLA
IFA
NSA
A wall of televisions showing static, one screen still glowing

The Year the Ratings Went Dark: India Stopped Counting Its Television Audience in June

BYRohan Jain

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A glowing phone held in the dark against cinema lights

How to Vote in IFTA 2026: Everything You Need to Know Before 30 August

BYSaloni Sharma

3

Four empty jury chairs facing away from a single gold trophy

Where the Juries Already Disagreed With India

BYSneha Arora

4

An empty director's chair in a spotlight on a dark set

The New Faces on the Ballot: Why Debut Awards Get It Wrong

BYVikram Yadav

5

A marked-up screenplay, clapperboard and lens on a dark table

The Crafts That Never Get a Camera: 2026’s Best Work in the Categories Nobody Televises

BYAmit Narang
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IFTA 2026 people’s choice awards — voting open

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Hindsight polling studies from PolBol Polls with OTP-verified respondents

Fitness & Health

Dal, rice, roti, curd and a vegetable sabzi on a steel plate on a wooden table

India Doesn’t Have a Protein Deficiency. It Has a Protein Quality Problem.

BYRitu Chadha
Men and women training on treadmills and free weights in a crowded Indian budget gym

India’s Fitness Market Will Double by 2030. Only 0.8% of Indians Belong to a Gym.

BYPriya Sahay
How Delhi’s Deadly Air Pollution Birthed a ₹500-Crore Indoor Fitness Industry

How Delhi’s Deadly Air Pollution Birthed a ₹500-Crore Indoor Fitness Industry

BYSneha Arora
The ‘Quiet Walking’ Trend: How Solitary Walks Are Fixing India’s Mental Health Crisis

The ‘Quiet Walking’ Trend: How Solitary Walks Are Fixing India’s Mental Health Crisis

BYRitu Chadha
Why India’s Gen Z Is Addicted to ‘Fitness Challenges’—And How It’s Destroying Joints

Why India’s Gen Z Is Addicted to ‘Fitness Challenges’—And How It’s Destroying Joints

BYSaloni Sharma
Why Indian Men Are Secretly Battling Body Dysmorphia: The Gym’s Dark Side

Why Indian Men Are Secretly Battling Body Dysmorphia: The Gym’s Dark Side

BYPriya Sahay
The ‘Sleep Fitness’ Revolution: How Rest Is Becoming India’s New Status Symbol

The ‘Sleep Fitness’ Revolution: How Rest Is Becoming India’s New Status Symbol

BYPriya Sahay
Why India’s Elderly Are Outliving Millennials: Traditional Movement Secrets Revealed

Why India’s Elderly Are Outliving Millennials: Traditional Movement Secrets Revealed

BYRitu Chadha
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Sports

Thousands of spectators including families and young girls cheering at a women’s international in India

Everyone says Indian sport is moving beyond cricket. The money says the opposite.

BYAmit Narang
Sachin Tendulkar’s ‘Desert Storm’ Masterclass (143 vs Australia, 1998) That Single-Handedly Carried India to the Final

Sachin Tendulkar’s ‘Desert Storm’ Masterclass (143 vs Australia, 1998) That Single-Handedly Carried India to the Final

BYRitu Chadha
Kapil Dev to Filmmaker Kabir Khan on ’83’ Movie Struggles: ‘We Got Respect, Not Money—That’s Your World Cup’

Kapil Dev to Filmmaker Kabir Khan on ’83’ Movie Struggles: ‘We Got Respect, Not Money—That’s Your World Cup’

BYPriya Sahay
The 1986 Miandad Six, 1996 Prasad Sohail, 2007 Misbah Scoop: Ranking India-Pakistan Cricket’s Most Iconic Moments

The 1986 Miandad Six, 1996 Prasad Sohail, 2007 Misbah Scoop: Ranking India-Pakistan Cricket’s Most Iconic Moments

BYNeha Mittal
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Hindsight: real polls, real numbers, verified respondents

Fashion

Shoppers pushing through dense racks of clothing in a busy Indian value-fashion store

Zudio opened 198 stores last year. Zara India’s profit fell 32 per cent.

BYAnanya Garg
Metaverse Mehendi: The 2026 Brides Buying NFT Lehengas for Their Virtual Weddings While Renting Real Ones

Metaverse Mehendi: The 2026 Brides Buying NFT Lehengas for Their Virtual Weddings While Renting Real Ones

BYAmit Narang
Sabyasachi Cost Sheet Leaked: Is a ₹5 Lakh Lehenga Actually Worth ₹80,000? The Internet Does the Math

Sabyasachi Cost Sheet Leaked: Is a ₹5 Lakh Lehenga Actually Worth ₹80,000? The Internet Does the Math

BYVikram Yadav
Gold at 80K? Why 2026 Brides Are Renting Temple Jewellery Instead of Buying

Gold at 80K? Why 2026 Brides Are Renting Temple Jewellery Instead of Buying

BYSneha Arora
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Beauty

A young woman blending sunscreen into her cheek in bright direct sunlight

Six of Ten Sunscreens Failed an SPF Test. The Test Itself Is Disputed.

BYSneha Arora
The Mental Health-Skin Connection: Can Stress Cause Acne in Teens?

The Mental Health-Skin Connection: Can Stress Cause Acne in Teens?

BYAmit Narang
The Dark Side of Fairness Creams: Dermatologists Reveal Long-Term Damage

The Dark Side of Fairness Creams: Dermatologists Reveal Long-Term Damage

BYVikram Yadav
The Coconut Oil Controversy: Why Some Dermatologists Hate It for Face Care

The Coconut Oil Controversy: Why Some Dermatologists Hate It for Face Care

BYSneha Arora
Sleeping on Silk Pillowcases: Luxury or Necessity for Hair & Skin?

Sleeping on Silk Pillowcases: Luxury or Necessity for Hair & Skin?

BYSaloni Sharma
Can Yoga Replace Your Skincare Routine? Face Yoga Trends in India

Can Yoga Replace Your Skincare Routine? Face Yoga Trends in India

BYRohan Jain
Why Indian Skin Ages Faster: UV Damage & Cultural Myths About Sunscreen

Why Indian Skin Ages Faster: UV Damage & Cultural Myths About Sunscreen

BYRitu Chadha
Why 90s Brown Lipstick is Back: Nostalgia or Gen Z’s New Obsession?

Why 90s Brown Lipstick is Back: Nostalgia or Gen Z’s New Obsession?

BYPriya Sahay
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Finance

GST Cut & Tech Boost: Why 2026 is the Cheapest Year to Buy Term Insurance

GST Cut & Tech Boost: Why 2026 is the Cheapest Year to Buy

BYAmit Narang
The ₹22.81 Lakh Crore Reality: Why 3 in 4 Homemakers Lack Critical Illness Cover

The ₹22.81 Lakh Crore Reality: Why 3 in 4 Homemakers Lack Critical Illness Cover

BYVikram Yadav
14% Medical Inflation vs. 5.4% CPI: Why Your Health Insurance Cover is Dangerously Low

14% Medical Inflation vs. 5.4% CPI: Why Your Health Insurance Cover is Dangerously Low

BYSneha Arora
Insurance Premiums Surge 20% in FY26 – Did You Overpay? Here’s How to Check

Insurance Premiums Surge 20% in FY26 – Did You Overpay? Here’s How to Check

BYSaloni Sharma
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Gaming

A young man on the floor of a dark room lit only by his phone screen

India banned real-money gaming. Five months on, the player count has fallen for the first time ever.

BYKaran Dutta
Centre Proposes Online Gaming Authority of India Under PROG Act 2025 to Regulate Esports

Centre Proposes Online Gaming Authority of India Under PROG Act 2025 to Regulate Esports

BYSneha Arora
India’s MOBA Esports Boom: The Next Big Shift After BGMI as Battle Royale Monopoly Cracks

India’s MOBA Esports Boom: The Next Big Shift After BGMI as Battle Royale Monopoly Cracks

BYSaloni Sharma
India’s Esports Powerhouses S8UL and GodLike to Represent Nation at EWC 2026

India’s Esports Powerhouses S8UL and GodLike to Represent Nation at EWC 2026

BYRohan Jain
India to Field 11 Titles at Esports Nations Cup 2026: VALORANT Included but Not League of Legends – What This…

India to Field 11 Titles at Esports Nations Cup 2026: VALORANT Included but Not League of Legends – What This Reveals About India’s Esports Priorities

BYRitu Chadha
JioGames Cloud: India’s Most Locally Optimised Cloud Gaming Service in 2026

JioGames Cloud: India’s Most Locally Optimised Cloud Gaming Service in 2026

BYNeha Mittal
Digital Gaming India Expo 2026 Brings Together AR/VR, Blockchain, NFT, and Robotics

Digital Gaming India Expo 2026 Brings Together AR/VR, Blockchain, NFT, and Robotics

BYKaran Dutta
India’s Mobile Gaming Market to Reach 517 Million Players by 2026: Is This the New Cricket of Digital India?

India’s Mobile Gaming Market to Reach 517 Million Players by 2026: Is This the New Cricket of Digital India?

BYAnanya Garg
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Education

Students filling a crowded entrance-exam coaching classroom in India

Edtech funding is down 95 per cent, Kota is half empty, and 31 per cent fewer Indians are studying abroad.

BYNeha Mittal
The Burnout Break: Why Taking a ‘Skillation’ is the New Vacation for Indian Professionals

The Burnout Break: Why Taking a ‘Skillation’ is the New Vacation for Indian Professionals

BYRohan Jain
From Metro to Tier-2: The Unseen Cost and Benefit of Reverse Migration for Work

From Metro to Tier-2: The Unseen Cost and Benefit of Reverse Migration for Work

BYRitu Chadha
The Invisible Resume: How Your Digital Footprint is Your Real CV in 2025

The Invisible Resume: How Your Digital Footprint is Your Real CV in 2025

BYPriya Sahay
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Technology

Long rows of server racks with indicator lights receding into the distance

India Has Released Less Than 4% of Its AI Budget

BYRohan Jain
10-Minute Grocery Delivery Wars: How Zepto and Blinkit Conquered Tier 2 Cities

10-Minute Grocery Delivery Wars: How Zepto and Blinkit Conquered Tier 2 Cities

BYKaran Dutta
AI Wearables for Diabetes: How Indian Startups Are Competing with Global Giants Like Apple

AI Wearables for Diabetes: How Indian Startups Are Competing with Global Giants Like Apple

BYAnanya Garg
Esports Billionaires: How Indian Gaming Startups Lured 200M Gen Z Gamers in 2025

Esports Billionaires: How Indian Gaming Startups Lured 200M Gen Z Gamers in 2025

BYAmit Narang
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