The ‘Micro-Drama’ Gold Rush: How 5-Minute Soap Operas Are Killing Traditional Web Series
A new report from Meta reveals that micro-dramas are exploding in India, consuming the attention span of millions and pulling viewers away from long-form content. This feature explores this format’s addictive nature and its financial implications for OTT platforms. It questions whether traditional web series can survive this short-form revolution.
Your favourite 40-minute episode is being replaced by a 5-minute cliffhanger. Step inside the new gold rush of ultra-short soap operas that are changing how India watches content forever.