Team IFTA believes that there is no better judge than the audience. So IFTA gave the voting rights to the ultimate consumers of the content – the viewers. There is no jury or panel involved in making the decision for the winner.

IFTA has a dedicated market research team that works diligently to find the potential list of nominees who then compete to win the particular category. Spread across various categories, the IFTA market research team makes nomination lists based on primary & secondary market research and analysis. These lists are then made public for the audience to vote. The Nominee getting the highest number of votes wins that particular award category.

About the Instagram Poll Challenge

Besides online public voting, IFTA has introduced the Instagram Poll Challenge for the very first time.

To make this challenge functional, an Instagram story was put on the official Instagram page of IFTA, informing the viewers about respective Award category and whom they’d want to see as the Poll Challengers. For example, the Instagram story for this particular category would say: “Nominate a TV Jodi for the Poll Challenge”. Based on the audience’s reaction, the top four names that pop up the maximum number of times, make it to become the final four Poll Challengers.

These Poll Challengers then compete through three different rounds of Instagram Poll Challenges. If a Poll Challenger:

1. Wins 1 out of the 3 Poll challenges, then the Winner gets 10% bonus votes of its total votes on IFTA voting site.

2. Wins 2 out of the 3 poll challenges, then the Winner gets 15% bonus votes of its total votes on IFTA voting site.

3. Wins all the 3 poll challenges, then the Winner gets 20% bonus votes of its total votes on IFTA voting site.

The IFTA voting site only allowed for the Voters with Indian Phone numbers to Vote. Due to this reason, the Instagram poll challenge was introduced to give International Fans an opportunity to Vote for their favourite celebrity.

About the Award category

The Most Popular Television Jodi category was created to acknowledge the amount of love that a television pair gets from the audiences. The IFTA market research team had included both fictional and reality show jodis on the nomination list.

We now live in a technology-driven world, but fondness for a Jodis was prevalent even in times when no social media was there. A show back in 1990s encashed this idea of popularity of a Jodi, it was called Kavyanjali made out of Kavya- the male lead, and Anjali- the female lead. The show was a blockbuster of its time.

And today with the inclusion of social media in our lives, we see how Virushka- Virat and Anushka, Raila- Ranbir and Alia started to trend. Jodis or pairs have always caught more attention and are worth celebrating as a successful television Jodi is equivalent to the popularity of that show.

The Most Popular Television Jodi is….

With several tracks and more than 4000 episodes, this show is still running successfully. The reason is the magnetic chemistry between the lead pair ABHIRA – Abhimanyu and Akshara from Yeh Rishta Kya Kehlata Hai, who wins the award for the Most Popular Television Jodi 2021-22 with a whooping 6815 votes.

These actors have become household names for their brilliant portrayal and exceptional love angle, that keeps the viewers engaged. The immense love & massive fan-base for ABHIRA has also been responsible for the huge success & popularity of the show, Yeh Rishta Kya Kehlata Hai.

On number two is the Jodi that received a fair share of love and backlash on Bigg Boss 15, as some of their fellow contestants opined that this Jodi won’t last long in the show. But nothing stopped this Jodi to showcase their doting love for each other and it is this love that still continues. This popular Jodi is TEJRAN – Tejasswi Prakash and Karan Kundrra, which has also won all the three IFTA Instagram Poll Challenges, thereby, 20% Bonus votes have been added to their final voting count, which makes it total of 6772 public votes. This Jodi has a massive fan base and people love seeing them together.

On number three is KAIRA from Yeh Rishta Kya Kehlata Hai with 1821 votes. Even with new Jodis on the show, the love for Kartik and Naira is not diminishing anytime soon. They not only form the basic pillars of the show but also are a major reason to keep the viewers glued.

Some Honourable Mentions

Spot four is attained by ARYLIE – Aryan Rathore and Imlie with 1217 votes for Star Plus show, Imlie. Their on-screen chemistry gave the Indian viewers relationship goals. On number five is FATEJO – Fateh Singh and Tejo Kaur from Udaariyaan. The serial’s story is set in Punjab making it one of the most popular serials in North India. Thanks to the lead pair who kept their viewers entertained. FATEJO are currently sparkling love on the sets of Bigg Boss 16.

The TV Jodis that follow include SHIVI from the very popular Star Plus show, Pandya Store and RAMYA from Bade Acche Lagte Hain 2. Who would have thought that this show will create a similar magic as its predecessor. RAMYA being on number seven proves that second seasons can also be engaging and entertaining. PREERAN from Kundali Bhagya, PRARISH from Nagin 6, MAAN from Anupamaa are other Jodis in the list.

Results

Words of Gratitude

Team IFTA congratulate the winners and appreciate the audience for supporting them and taking the time to vote.

IFTA hopes to see you again next year with the latest nominations and new results. Do not forget to share your feedback and suggestions.